Strategic Plan - English
In order to become a General Manager or a Chief Operating Officer (GM/COO) of our own life we have to have a personal strategic plan.
Do you have experience creating a strategic plan? If so, great! If not, take some time to study about yourself – it’s a great way to become familiar with the process and will accomplish personal goals that move you ahead strategically in your life!
To create your own personal strategic plan follow the same steps as a club follows:
The central core and guiding force of a club’s strategic plan is the mission statement.
A mission statement is “a statement of the purpose of a company, organization or person; its reason for existing.” In a club, a mission statement should “guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making.” If a potential decision is in alignment with the mission statement, it makes good sense to consider it further and possibly adopt it. If the board is considering a potential action that counters the mission statement the action should be scrapped.
Do you have a personal mission statement? Is it written down? Do you see it every day? Yogi Berra stated “You’ve got to be careful if you don’t know where you are going because you might not get there.” A personal mission statement helps you determine where you want to be.
Your personal mission statement is a written description of the person you intend to be. It is an official statement that guides you in identifying goals and providing a path. It also makes decision making easier. This written statement should be placed in a location that you will see every day – just as clubs place mission statements in the board room. If you are looking for your next life move, your personal mission statement should describe where you want to go, is achievable, and should last a decade to allow time for success. The mission statement should be written in first person, present tense. For example, my personal mission statement is “I use my technical skills, facilitation experience, and interpersonal relationships to promote quality of business and quality of life.” Notice that “I” is first person, and “use” and “promote” are present tense.
Perform a SWOT analysis.
Once you have developed your personal mission statement, the next step is to perform a personal SWOT analysis – another process that is gaining popularity in club boardrooms. Use the SWOT analysis process to identify your Strengths and Weaknesses (which are internal); and Opportunities and Threats (which are external).
There are a number of great books available and information online to help you identify your strengths including Now, Discover Your Strengths by Buckingham and Clifton. Focusing on your strengths is truly where your greatest growth potential comes from – enhancing what you already do well. It is important to know your weaknesses, but your strengths are what set you apart.
The tool that is most commonly used for this process is the SWOT matrix shown below. Simply list the strengths that you intend to enhance, weaknesses that you plan to manage, opportunities that you should seize, and threats that you will manage or avoid.
After brainstorming and recruiting others who you trust to assist in the SWOT analysis process you should have enough information about yourself and your environment to start writing a strategic plan.
Create a strategic action plan
If a mission statement determines where you want to be, a strategic action plan helps you get there. A personal strategic action plan is a dynamic document on which you list your primary goals and objectives within a specified amount of time.
Review your SWOT analysis and focus on your most important strengths, weaknesses, opportunities, and threats. Target the most important items and the items that will have the most impact and then create your plan. A typical format and example is shown below. The action plan is dynamic and should be reviewed and updated on a regular basis.
Earlier this year while I was conducting a GM search, I submitted some AGM candidates who were interested in interviewing for their first GM position. One of the AGM candidates shared his personal strategic plan with the search committee as part of his professional portfolio and that documentation impressed the search committee. Although he didn’t have experience at the club spearheading a strategic plan, he had created (and updated) a personal strategic plan that included both professional (career and departmental goals) and personal goals. It demonstrated that this candidate understood the importance of the strategic planning process, had some strategic planning experience, and also had a proactive personality.
The exercise of creating a personal mission statement, performing a SWOT analysis, and developing a strategic action plan will be an investment of your time and energy, but it will pay off in a return on that investment – you will have gained experience in the process and you will take charge of your career and personal growth. Consider this Will Rogers quote: “Even if you are on the right track, you’ll get run over if you just sit there.”
Most people have no idea of what they want. they are unconscious of . 3% of the population have their goals written down and 97% plan to have it one day..
It feels really frustrating not knowing what you want next
How to create an Action Plan
Sequence: what you have to do before you do something else, and in what order
Do you have experience creating a strategic plan? If so, great! If not, take some time to study about yourself – it’s a great way to become familiar with the process and will accomplish personal goals that move you ahead strategically in your life!
To create your own personal strategic plan follow the same steps as a club follows:
- Develop a mission statement
- Perform a SWOT analysis
- Create a strategic action plan
The central core and guiding force of a club’s strategic plan is the mission statement.
A mission statement is “a statement of the purpose of a company, organization or person; its reason for existing.” In a club, a mission statement should “guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making.” If a potential decision is in alignment with the mission statement, it makes good sense to consider it further and possibly adopt it. If the board is considering a potential action that counters the mission statement the action should be scrapped.
Do you have a personal mission statement? Is it written down? Do you see it every day? Yogi Berra stated “You’ve got to be careful if you don’t know where you are going because you might not get there.” A personal mission statement helps you determine where you want to be.
Your personal mission statement is a written description of the person you intend to be. It is an official statement that guides you in identifying goals and providing a path. It also makes decision making easier. This written statement should be placed in a location that you will see every day – just as clubs place mission statements in the board room. If you are looking for your next life move, your personal mission statement should describe where you want to go, is achievable, and should last a decade to allow time for success. The mission statement should be written in first person, present tense. For example, my personal mission statement is “I use my technical skills, facilitation experience, and interpersonal relationships to promote quality of business and quality of life.” Notice that “I” is first person, and “use” and “promote” are present tense.
Perform a SWOT analysis.
Once you have developed your personal mission statement, the next step is to perform a personal SWOT analysis – another process that is gaining popularity in club boardrooms. Use the SWOT analysis process to identify your Strengths and Weaknesses (which are internal); and Opportunities and Threats (which are external).
There are a number of great books available and information online to help you identify your strengths including Now, Discover Your Strengths by Buckingham and Clifton. Focusing on your strengths is truly where your greatest growth potential comes from – enhancing what you already do well. It is important to know your weaknesses, but your strengths are what set you apart.
The tool that is most commonly used for this process is the SWOT matrix shown below. Simply list the strengths that you intend to enhance, weaknesses that you plan to manage, opportunities that you should seize, and threats that you will manage or avoid.
| Strengths (Internal): Personal realities that will help you achieve your goals. | Weaknesses (Internal): Personal realities that will make it more difficult to achieve your goals. |
| Opportunities (External): Outside events, conditions, or plans that might create opportunities for your goals. | Threats (External): Outside events, conditions, or plans that might threaten your goals. |
Create a strategic action plan
If a mission statement determines where you want to be, a strategic action plan helps you get there. A personal strategic action plan is a dynamic document on which you list your primary goals and objectives within a specified amount of time.
Review your SWOT analysis and focus on your most important strengths, weaknesses, opportunities, and threats. Target the most important items and the items that will have the most impact and then create your plan. A typical format and example is shown below. The action plan is dynamic and should be reviewed and updated on a regular basis.
Goal | Objective | Action Items | Time Frame |
| Earn CCM | Pass CCM exam |
|
|
The exercise of creating a personal mission statement, performing a SWOT analysis, and developing a strategic action plan will be an investment of your time and energy, but it will pay off in a return on that investment – you will have gained experience in the process and you will take charge of your career and personal growth. Consider this Will Rogers quote: “Even if you are on the right track, you’ll get run over if you just sit there.”
Most people have no idea of what they want. they are unconscious of . 3% of the population have their goals written down and 97% plan to have it one day..
It feels really frustrating not knowing what you want next
How to create an Action Plan
- Decide exactly what you want. Have clarity and be specific about it.
- Write your goals down on paper
- Set a deadline
- Make a list of everything you could possibly think of that you will have to do to achieve your goal. identify the obstacles that you have to overcome. identify the knowledge, information and skills you will need. identify the people that you need around you to help you achieve your goals
- Schedule it into a comprehensive plan
Sequence: what you have to do before you do something else, and in what order


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